Xiris appoints North American sales director

Burlington, Ont.-based Xiris Automation has appointed Norm Sted as its Director of Sales for North America.

With a long career in the welding industry, Sted brings a wealth of industry connections and expertise to Xiris’ sales team. Based in Florida, Sted will be focused on creating new sales channels for both of Xiris’ product lines, namely the XVC weld cameras and the WI2000/3000 weld inspection systems for the tube industry.

"The North American region is extremely important for us," said Cameron Serles, President of Xiris Automation. "We are thrilled to have such an experienced and competent person join our team to drive its success."

Xiris Automation specializes in developing optical equipment used for process and quality control across a number of specialty industries.