Buick commits to all-electric portfolio by end of decade

Buick is set to embark on a brand transformation that will fully electrify its lineup in North America by the end of the decade, led by a new badge and brand identity.

In support of General Motors’ vision of a zero-emissions, all-electric future, Buick will bring its first electric vehicle to market for North America in 2024. The future EV products will carry the Electra name.

The new badge, which is the first significant change to the emblem since 1990, will be body-mounted onto the front fascia of Buick products starting next year. No longer a circular logo, the badge incorporates a sleek, horizontally aligned layout that builds upon the automaker’s tri-shield logo.