High-strength steel on display with launch of all-new 2019 Ram 1500

An interactive steel display is featured in the Ram exhibit at the 2018 North American International Auto Show, running through Jan. 28 at the Cobo Center in Detroit.

The exhibit was designed by the Steel Market Development Institute (SMDI), a business unit of the American Iron and Steel Institute (AISI), in collaboration with Ram. The all-new 2019 Ram 1500 features extensive use of high-strength steel in the cab and frame.

The truck features more than 98 percent high-strength steel in the frame and 54 percent high-strength steel in the core body structure. The use of high-strength steel in the frame reduces noise, vibration, and harshness; saves nearly 225 lbs. of vehicle weight; and provides high rigidity for improved handling and durability, says Ram.

Included in the display are four panels featuring conventional steel, high-strength steel, AHSS, and UHSS. Each removable panel is a different thickness and strength, helping demonstrate to attendees how various grades of steel can be applied to different areas of a vehicle for lightweighting, strength, and occupant protection.