Our Publications
FMA Communications Canada offers the leading print and digital media offerings to help your business maximize its exposure in the Canadian metal manufacturing marketplace. A marketing plan that includes our brands will help your business build brand and product awareness.
Reach Decision-Makers at Your Target Buying Companies
Benefit from the highest-quality circulation in the industry
Canadian Metalworking and Canadian Fabricating & Welding are the only publications serving the Canadian metal manufacturing market that are BPA-audited, ensuring that the more than 22,500* decision-makers who get the publications have personally requested the titles and have done so within the last one or two years.
* Publisher's own data from the November 2023 issue.Canadian Subscriptions
Province | Digital | Total | |
---|---|---|---|
AB | 338 | 1,588 | 1,926 |
BC | 315 | 1,660 | 1,975 |
MB | 125 | 658 | 783 |
NB | 63 | 270 | 333 |
NL | 29 | 98 | 127 |
NS | 63 | 221 | 284 |
NT | 2 | 2 | 4 |
ON | 2,251 | 8,474 | 10,725 |
PE | 10 | 45 | 55 |
QC | 741 | 2,847 | 3,588 |
SK | 70 | 401 | 471 |
YT | 1 | 16 | 17 |
Sub-total | 4,008 | 16,280 | 20,288 |
Non-Canadian Subscriptions
Country | Digital | Total | |
---|---|---|---|
USA | 1,524 | 1 | 1,525 |
Mexico | 79 | 0 | 79 |
All Others | 618 | 1 | 619 |
Sub-total | 2,221 | 2 | 2,223 |
All Subscriptions
Digital | Total | ||
---|---|---|---|
Total | 6,229 | 16,282 | 22,511 |
Digital Readership
Website Visits | E-Newsletter Recipients |
---|---|
~250,000 | ~16,000 |
Canadian Fabricating & Welding by the Numbers
Canadian Fabricating & Welding is Canada's choice for the fabricating and welding industry.
of subscribers carry senior-level/management titles*.
of subscribers have purchasing influence in one or more categories at their companies*.
of subscribers look to print/digital publications to help make purchasing decisions*.
During that time, the publication has cultivated the highest-quality circulation in the industry, reaching more than 16,300 companies**.
of subscribers spend at least 15 minutes engaging with each issue*.
Each issue is passed along to another 2 readers*. That’s 45,022 potential readers for each issue!
Canadian Fabricating & Welding has a highly engaged audience.
of all respondents reported having taken one or more actions as a result of reading advertisements in Canadian Fabricating & Welding*.
visited an advertiser's website*.
Canadian Fabricating & Welding advertisements result in action!
agree that the advertising educates and is an important part of the publication*.
agree they are more likely to trust a company that advertises its product/services in Canadian Fabricating & Welding*.
Canadian Fabricating & Welding subscribers value your advertising.
The Best Way to Reach Canadian Metal Manufacturers
Connect via print, websites, email, social, live events, and more
How We Reach Readers
Circulation
- To learn more about the high-quality circulation of Canadian Fabricating & Welding, click here.
Editorial Calendars
2024
Ad Close: 12-4-23
Ad Material: 12-11-23
Bending and Forming
Bending Complex Shapes
Cutting
Laser Cutting Advances
Assembly, Finishing, and Joining
Cobot Shop Integration
Tube and Pipe / Heavy Fab
Tube Bending
The Smart Factory / Management
Lean Management
Focus
Security
February
Ad Close: 1-4-24
Ad Material: 1-11-24
Bending and Forming
Strategies for Bending Thick Material
Cutting
Nesting
Assembly, Finishing, and Joining
Automation Support in Assembly / Finishing
Welding Tech
Welding Shielding Gases
Tube and Pipe / Heavy Fab
Saws
The Smart Factory / Management
Assembly Management
Focus
Marine and Ocean Tech
March
Ad Close: 2-1-24
Ad Material: 2-8-24
Bending and Forming
Roll Forming
Cutting
Plasma Cutting
Assembly, Finishing, and Joining
Welding Helmet Improvements
Welding Tech
Structural Steel Welding
Tube and Pipe / Heavy Fab
Angle / Plate Roll Operations
The Smart Factory / Management
Training
Focus
Architectural
April
Ad Close: 2-29-24
Ad Material: 3-7-24
Bending and Forming
Bending Automation
Cutting
Punch Press
Assembly, Finishing, and Joining
Paint Solutions
Welding Tech
Submerged Arc Welding
Tube and Pipe / Heavy Fab
Pipe Welding
The Smart Factory / Management
Connecting the Office and the Shop Floor
Show Coverage / Focus
Automotive
May
Ad Close: 4-4-24
Ad Material: 4-11-24
Bending and Forming
Bending Software
Cutting
Material Handling in Laser Cutting
Assembly, Finishing, and Joining
Heat Treating
Welding Tech
Welding Process Monitoring
Tube and Pipe / Heavy Fab
Efficient Holemaking
The Smart Factory / Management
Prepping for Smart Factory Automation
Show Coverage / Focus
FABTECH Canada Preview
June
Ad Close: 5-2-24
Ad Material: 5-9-24
Bending and Forming
Press Brake Tooling
Cutting
Waterjet Cutting
Assembly, Finishing, and Joining
Power Tools
Welding Tech
Robotic Welding in Job Shops
Tube and Pipe / Heavy Fab
Beveling
The Smart Factory / Management
Planning Capital Equipment Investments
Focus
Job Shop
July
Ad Close: 6-6-24
Ad Material: 6-13-24
Bending and Forming
Part Design for Efficient Bending
Cutting
Laser Cutting Machine Maintenance
Assembly, Finishing, and Joining
Welding Throughput
Welding Tech
Welding Safety / Fume Management
Tube and Pipe / Heavy Fab
Tube Cutting
The Smart Factory / Management
Health and Safety
Focus
Agriculture
August
Ad Close: 7-5-24
Ad Material: 7-11-24
Bending and Forming
Panel Bending
Cutting
Right-Sizing Your Laser
Assembly, Finishing, and Joining
Laser Welding
Welding Tech
Mobile Welding
Tube and Pipe / Heavy Fab
Boiler / Pressure Vessel
The Smart Factory / Management
Cybersecurity
Focus
Energy
September
Ad Close: 8-1-24
Ad Material: 8-8-24
Bending and Forming
Electric Press Brakes
Cutting
Punching Tooling
Assembly, Finishing, and Joining
Surface Finishing
Welding Tech
Welding Consumables
Tube and Pipe / Heavy Fab
Tube Welding
The Smart Factory / Management
Employee Retention Tips
Show Coverage / Focus
FABTECH Orlando Preview
October
Ad Close: 9-5-24
Ad Material: 9-12-24
Bending and Forming
Lean Press Brake Strategies
Cutting
Smart Cutting Automation
Assembly, Finishing, and Joining
Weld Prep Strategies
Welding Tech
Welding Power Sources
Tube and Pipe / Heavy Fab
Clear Air in Heavy Fab Shops
The Smart Factory / Management
Production Scheduling
Focus
Furniture
November
Ad Close: 10-3-24
Ad Material: 10-10-24
Bending and Forming
Press Brake Setup
Cutting
Material Utilization
Assembly, Finishing, and Joining
Deburring
Welding Tech
PPE
Tube and Pipe / Heavy Fab
Material Handling Safety
The Smart Factory / Management
Inspection
Focus
Robotics
December
Ad Close: 11-7-24
Ad Material: 11-14-24
Bending and Forming
Press Brake Safety
Cutting
Plasma Peripherals
Assembly, Finishing, and Joining
Abrasives Safety
Welding Tech
Advanced Joining Processes
Tube and Pipe / Heavy Fab
Plate Rolling
The Smart Factory / Management
Predictive Maintenance
Focus
Profiles in Manufacturing
Appearing each issue
- View from the Floor: Editor Robert Colman takes on the industry's issues
- In the News
- New Product Update: A monthly round-up of new products available in the market
- Welding Tech: Welding processes and technologies are reviewed on a regular basis in this section of the magazine.
Advertising Sizes
Trim Size: 8.125" x 10.75" (206.4mm x 273.1mm)
Double Page
Junior Spread
Standard Page
2/3 Vertical
1/2 Island
1/2 Vertical
1/2 Horizontal
1/3 Vertical
1/3 Horizontal
1/3 Square
1/4 Vertical
1/4 Horizontal
1/9
Print Advertising Rates
In addition to the rates covering your ad in both the print and digital versions of the magazine, a free video can accompany the ad in the publication's digital edition. Each digital edition is sent to more than 7,600 subscribers who have opted to receive the publication. The digital editions also can be accessed on the website for 24/7 access.
Canadianfabweld.com Advertising
Canadianfabweld.com is dedicated to delivering the latest industry news and coverage of Canada's metal fabricating and welding industries, thus attracting visitors who are looking for articles, news, and products they need to operate and grow their businesses.
of subscribers said publication websites contribute to their purchasing decision-making process*.
of subscribers said they are more likely to click an online ad if they've seen the advertiser's print message*.
*All data presented here was collected through a survey conducted by Harvey Research Inc., January 2024 issue.
Website Advertising Positions
Leaderboard Banner Ad in Header
- 728 x 90 pixels*
- $1,100** / Homepage and Category pages
- File must be a PNG, JPG, or GIF
- File must be less than 150 KB
Leaderboard Banner Ad in Stream
- 728 x 90 pixels*
- $1,000** / Homepage
- $900** / Category pages
- File must be a PNG, JPG, or GIF
- File must be less than 150 KB
Medium Banner Ad
- 300 x 250 pixels*
- $900** / Homepage
- $800** / Category pages
- File must be a PNG, JPG, or GIF
- File must be less than 150 KB
Product E-Newsletters, White Papers, and Video Showcases
Our product e-newsletters, white papers, and video showcases can help generate leads by promoting your company's unique products and knowledge to our circulation across Canada. You provide a high-resolution photo (minimum 300 dpi), up to 40 words of copy, and a clickable URL that leads to information on the product or your white paper. Received a detailed contact summary report of those who clicked on your ad.
Canadian Fabricating & Welding Product Showcase
Product Showcase
- Image size: 290 x 200 pixels
- Accepted file types: JPEG, JPG, PNG
- Maximum file size: 150KB
- Headline character count: 60
- Body copy character count: 300
- URL
- 1 issue / $900
- 6 issues / $3,600
- 12 issues / $6,800
Canadian Fabricating & Welding Product Showcase Mail Dates
2024
February
Mail Date: 2-8-24
March
Mail Date: 3-7-24
April
Mail Date: 4-4-24
May
FABTECH Canada
Mail Date: 5-30-24
June
FABTECH Canada
Mail Date: 6-6-24
August
Mail Date: 8-8-24
September
FABTECH
Mail Date: 9-26-24
October
FABTECH
Mail Date: 10-10-24
November
Mail Date: 11-7-24
White Papers
Canadianfabweld.com will host your white paper, which also will be included in one of our white paper e-newsletters delivered to 16,000 recipients. You will receive contact information from every click on our White Paper mailing*.
White Paper
- Image size: 290 x 200 pixels
- Accepted file types: JPEG, JPG, PNG
- Headline character count: 60
- Body copy character count: 300
- URL
- 1 white paper on website, 1 white paper mailing / $1,800
- 2 white papers on website, 2 white paper mailings / $3,000
- 3 white papers on website, 3 white paper mailings / $3,900
Canadian Fabricating & Welding White Paper Mail Dates
2024
February
Mail Date: 2-22-24
April
Mail Date: 4-11-24
June
Mail Date: 6-27-24
August
Mail Date: 8-15-24
October
Mail Date: 10-24-24
November
Mail Date: 11-21-24
Video Showcase
Canadian Fabricating & Welding is offering an exclusive video showcase e-newsletter delivered to 16,000 recipients. You will receive contact information for each video download. Videos also will be placed in premium positions on the Video Showcase page on canadianfabweld.com for a full year*.
Video Showcase
- Image size: 290 x 200 pixels
- Accepted file types: JPEG, JPG, PNG
- Headline character count: 60
- Body copy character count: 300
- URL: YouTube link or .MP4 file
- 2 videos on website, 1 showcase mailing / $1,800
- 4 videos on website, 2 showcase mailings / $3,000
- 6 videos on website, 3 showcase mailings / $3,900
Canadian Fabricating & Welding Video Showcase Mail Dates
2024
March
Mail Date: 3-21-24
May
Mail Date: 5-9-24
July
Mail Date: 7-11-24
September
Mail Date: 9-19-24
November
Mail Date: 11-28-24
Single-Sponsor Custom E-Blast
This exciting marketing tool is designed to deliver your branded sales message to your target prospects and customers—while delivering you actionable leads that can extend your reach and help you to grow your business to new heights!
Cost: For a customized list count and pricing, contact your sales representative.
Reach your target customers and generate new leads!
Custom Design
- Pick the content and products you want to showcase.
- Upload your materials to the ad portal.
- Optimized for PC, tablet, and mobile devices, ensuring readability.
Qualified Audience
- Select your target prospects based on criteria and number of contacts.
- We send emails to subscribers interested in your products from Canadian Fabricating & Welding .
Lead Development
- Within two weeks, you will receive a detailed contact-summary report that includes contact information of those that clicked on items within your e-blast.
Live Webinars
Get your target customers' undivided attention with Live Webinars!
Promote your latest and greatest products and services and deliver your branded sales message during a LIVE, ONLINE, and INTERACTIVE session with your target customers in Canada!
- Answer audience questions (via live chat feature) in real time.
- Cultivate new relationships during Live Q&A forum following presentation.
- Have your presentation archived on canadianfabweld.com, which attracts more than 21,000 unique visitors every month*.
Your Webinar Marketing Package Includes:
- LinkedIn Event on Canadian Fabricating & Welding 's page.
- 2 custom emails sent to a targeted audience prior to the webinar.
- One half-tab print ad in Canadian Fabricating & Welding the month prior to the webinar.
- Banner ad on canadianfabweld.com the month leading up to the webinar.
- Banner ad featured in an e-newsletter the month of the webinar.
- Social media post on LinkedIn promoting the webinar.
- Webinar recording archived on canadianfabweld.com for 12 months.
- Performance report 2 weeks after the webinar.
Custom Content Packages
Do you need help producing and distributing original content to a highly targeted audience of audited decision-makers? We will work with you to create a customized campaign and provide the support you need to generate actionable leads through e-books, case studies, technical/white papers, and more.
Custom Content Marketing Lead Generation Promotional Package
The editorial staff helps (if needed) to create the content (e.g., white paper, case study, or e-book), a $25,000 marketing value.
*Contact your Canadian Fabricating & Welding sales representative for pricing.
Live Events
Showcase Products and Services, Connect With Buyers, and Grow Your Business
Reach buyers in localized manufacturing regions in Canada through a series of one-day, tabletop Metalworking & Manufacturing Expos that bring the latest in machine tools, cutting tools, fabricating and welding technology, metal finishing, quality control, and automation to three venues across the country. They are the perfect forum for industry professionals to preview products and services and network in a relaxed, no-pressure atmosphere.
To reserve your exhibit space today, contact your Canadian Fabricating & Welding sales person.
Contact UsTargeted Digital Advertising
Targeting the right B2B audience is challenging.
Ad networks like Google can deliver your message to a massive consumer audience, but keyword and contextual advertising campaigns take time to set up, monitor and tune. These campaigns can easily deliver impressions to people who aren’t qualified to purchase your products.
We help deliver your message to the right audience with our 1st party audience data.
Canadian Fabricating & Welding’s subscribers are qualified to purchase your products.*
carry senior-level or management titles.
have purchasing influence in one or more categories at their companies.
Programmatic Advertising
Reach your customers across the web on the sites where they’re most active. Our team will help you choose the right audience from our database. You pick the format that’s right for your brand — Display or Native — and we’ll get your message in front of our qualified audience.
Programmatic ads are the perfect pairing for a Single-Sponsor Custom E-Blast. Target the same audience to reinforce the message to those who opened the email – and also reach the often 70% of the list who didn't.
Display
Increase your brand's visibility and drive more traffic to your website. These highly customizable banner ads can be designed to match your brand's aesthetic, ensuring that your message resonates with your target audience.
Native
Designed to look and feel like the content around them, native ads blend seamlessly into the user's browsing experience, making them less intrusive. For best performance, we recommend showcasing a quality piece of content like an article, white paper, or case study.
Lead Generation
Struggling to find prospects? Let us deliver top-of-funnel Marketing Qualified Leads to your team.
By combining our data with Bombora intent data, we're able to identify potential customers who are actively researching a purchase. You provide a quality piece of content for a landing page – like a white paper, case study, or infographic. We will capture the contact information, including their consent to be contacted.
Once you receive your leads, we recommend a nurture campaign of at least seven touchpoints over the following weeks to ensure they are primed to take your call. We strongly advise against cold calling.
Brand Partnerships
When it comes to the latest news and analysis, the place that the metal fabricating industry turns to is Canadian Metalworking or Canadian Fabricating & Welding.
Average 50% views
Average social reach
Average ThruPlays
(15+ seconds)
Average email opens
Average social impressions
Tell Your Brand's Story with Canadian Fabricating & Welding
Canadian Fabricating & Welding is Canada’s leading brand in metal fabricating.
Let's Create a Partnership
Brand Partnership Sprint
This one-week opportunity leverages a tailored digital experience to get eyes on your latest product. Using the framing and voice of Canadian Fabricating & Welding, we'll work with you on making sure key decision-makers are getting a high-impact experience.
Facebook Brand Partnership Sprint
Digital Element | Frequency Total |
---|---|
Content Media (Video, article, etc.) | 1 |
Organic Facebook Post | 1 |
1 | |
Facebook Paid | Duration |
Performance Report | End |
LinkedIn Brand Partnership Sprint
Digital Element | Frequency Total |
---|---|
Content Media (Video, article, etc.) | 1 |
Organic LinkedIn Post | 1 |
1 | |
LinkedIn Paid | Duration |
Performance Report | End |
How Do We Define Success?
Track customer engagement with the brand across a variety of mediums.
Case Study: Brand Partnership Video
Video content at 0:28 playtime.
- Sprint length: 1 Week
- More than 156,000 people watched at least 15 seconds of the video
- 1,302 people opened the email. (26% open rate)
- 234,487 people saw the content on Facebook
Share your positive experience with Canadian Fabricating & Welding!
Contact UsBuild an Effective Strategy
We're ready. Once you've selected your package, we'll work on using our voice and brand to help reach your goals.
Brand Partnership Sprint Guideline Details
For content media, we recommend using a video or article.
Video Guidelines:
- Video content for Brand Partnership Sprints should be 30 seconds or less if it is only promoting a product (commercial content) and there should be a clear call to action (CTA).
- Video content longer than 1 minute should answer the question “how does this product/ad solve a customer’s problem?”
Article Guidelines:
- Article content for Brand Partnership Sprints should be original content written for this program.
- Articles used for Brand Partnership Sprints should not be posted anywhere else online prior to or after the Sprint.
General Guidelines:
- For the Facebook Brand Partnership Sprint, sponsor must have a Facebook page that we can tag as a branded content partner.
- For the LinkedIn Brand Partnership Sprint, sponsor must have a LinkedIn page that we can tag as a branded content partner.
Trade Show Products
Maximize your trade show experience with geotargeting and booth interviews.
Trade Show Booth Interviews
Engage with the industry beyond the showroom floor and expand your brand awareness.
How does it work?
Our professional video team will showcase what you are featuring this year in your booth. Whether you choose to work with an FMA editor* or host the interview yourself, these are a great way to reach new audiences and potential clients.
What's included?
- A professional video interview, editor-led* or self-guided.
- The video is shared and boosted on Facebook to a targeted audience.
- Our team will share the video with you to use how you please.
- Performance metrics will be shared within 30 days after the video has been posted.
Contact your Sales Representative for more information.
Contact Us *Editor-led interviews subject to availability.Unlock the Power of Geotargeted Video Ads
Reach your ideal audience precisely where they are with our geotargeting solutions. Whether you're targeting local customers or specific demographics in a particular area, we can deliver unparalleled accuracy to find decision makers and executives. Maximize your ROI by tailoring your message to the right people at the right time. Don't miss out on potential business – harness the potential of geotargeted ads today.
Contact your Sales Representative for more information.
Contact UsSpecial Partnerships
2024 Canadian Machine Tool Distributor's Association Source Guide
This stand-alone, annual member directory is published in April, polybagged, and mailed to the publication’s entire circulation.
- Deadline for ad commitments is Feb. 13.
- Special member rates apply.
Contact your Canadian Metalworking or Canadian Fabricating & Welding representative for pricing.
Canadian Metalworking and Canadian Fabricating & Welding are proud to be the Official Media Partner of the Canadian Machine Tool Distributor's Association.
The Leading Brands in the Canadian Manufacturing Sector
Leverage more than a century's worth of brand equity
Canadian Metalworking Magazine
Founded in 1905, Canadian Metalworking is a monthly trade publication that covers all aspects of metalworking technology in Canada.
During the year readers can expect in-depth coverage of milling, turning, grinding, EDM equipment, quality and measurement devices, and additive manufacturing technology, as well as software and IT designed for the manufacturer.
Canadian Fabricating & Welding Magazine
Canadian Fabricating & Welding is Canada's only national, monthly magazine dedicated to complete coverage of the metal forming and fabricating industry. Our topnotch editorial covers a wide range of topics, including bending, forming, cutting, fabricating, tube and pipe, and welding.
Connect With Our Team
Our Address
FMA Communications Canada Inc.
1154 Warden Ave., Suite #416
Toronto, ON M1R 0A1
About FMA
The Fabricators and Manufacturers Association unites thousands of metal fabrication and manufacturing professionals around a common purpose: to shape the future of our industry, and in turn shape the world. We cultivate a workforce development lifecycle that galvanizes the metal fabrication community, nurturing our workforce to ensure a prosperous future for our industry.