Dave Borrelli

Manufacturers must recognize that digital tools need to be woven into every aspect of their daily operations.

Fourth Industrial Revolution technologies are unleashing disruptive forces, upending traditional business models, and ultimately shifting from being product-centric to customer-centric, putting the customer and consumer at the centre.

Not long ago, every sale was a single transaction.You would purchase a refrigerator, for example, from a retail store, and when it needed maintenance, you’d dig out the owner’s manual to find the manufacturer’s phone number and request a repair from its local affiliate. Back then, there was...