Walter appoints new director of marketing

Cutting tool manufacturer Walter, Waukesha, Wis., has appointed Kurt Ludeking as director of marketing for its World West Region. The announcement was made by Muff Tanriverdi, president World West Region. The World West Region comprises all the Americas as well as Great Britain.

Ludeking previously was product manager for turning and indexable drilling products. In his new position, he is responsible for all aspects of marketing in the World West Region, including strategic marketing planning, marketing communication, regional product management, pricing, and market analysis.

He joined Walter in 2010 as turning product manager and has since worked closely with sales in the U.S. and Canada, the company’s global product management, marketing organization, and the Walter Multiply training function.