Prima Power Brand Launches

Prima Industries and Finn-Power have created a new brand for the fabricating market: Prima Power.

Since the acquisition of Finn-Power by Prima in 2008, the companies have been working to reorganize to create one integrated entity.  During this period the global sales and service networks were also merged.

“During these three years we have talked to our customers and explained that we are becoming a single entity,” said Chairman and CEO of Prima Power Gianfranco Carbonato.  “And now the process is complete. The new graphics are a reminder of the past, but the style is new and points to the future. The colors remind us of our history – the orange of Prima Industrie and the blue of Finn-Power.”

This new brand has an installed base of 10,000 machines and systems in more than 60 countries; 1,400 employees; and production facilities in Italy, Finland, the U.S., and China.

According to the company, electronics, CNCs, and laser sources form an integral part of the new Prima Power brand. Prima Electronics has also evolved to become Prima Electro and will provide these resources to not only Prima Power, but also other, large OEM customers.

“The creation of Prima Power demonstrates our strong commitment to product innovation, service, and sustainability while enhancing Prima Power’s customers’ productivity, quality, and bottom line profitability,” said Carbonato.

For more information, visit www.primapower.com.