APMA launches Project Arrow, an all-Canadian zero-emissions concept vehicle

The Automotive Parts Manufacturer’s Association (APMA) has launched its first full-build concept vehicle project. The announcement came on the first day of this year's CES event in Las Vegas and is an effort to meet the federal government's call for a zero-emission future by 2050.

Dubbed Project Arrow, the concept vehicle will be designed, engineered, and built by the Canadian automotive supply sector and post-secondary institutions. This is the third generation of industry collaboration projects put forth by the APMA and is aimed to be completed by 2022.

The APMA has set four phases for the project:

• Phase 1: Design competition and selection, Summer 2020
• Phase 2: Engineering specifications release and supplier RFP, Fall 2020
• Phase 3: Virtual concept unveiling, 2021
• Phase 4: Concept car release and tour, 2022

“At the intersection of advanced mobility and climate change lies the challenge of our times," said Flavio Volpe, President of the APMA. "Future generations will ask if we ran faster or stretched out our arms farther. The Arrow will be remembered as the gauntlet we dropped in response to this call to action.”